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CBD Treatment Case: Insomnia



We tend to think of sleep as the simplest form of existence. Perhaps that’s because we are not conscious while it’s happening.

However, it may surprise you to find out that sleep is an extraordinarily complicated cognitive function. Just because you aren’t there to witness it doesn’t mean there isn’t a whole lot going on in your brain.

Understanding Sleep

From a certain point of view, one can even imagine that the whole point of life is sleep. This isn’t just the statement of a lazy person, but the statement of some evolutionary scientists.

Your waking life is a period designed for resource gathering so that you can meet your basic needs as a physiological organism. This can be seen as everything you need to do to be able to sleep again.

While this doesn’t make much sense in terms of our conscious experience, this may be the most basic way to view physiological existence.

As we look at sleep, it’s important to understand that there are different phases of healthy sleep, each of which having their own unique markers and patterns.

The most important division in types of sleep is that between REM and NREM. REM is an abbreviation for the term “rapid eye movement”. During this type of sleep, you tend to have dreams, and – as you might have already guessed – your eyes tend to move rapidly from side to side beneath your eyelids.

NREM is an abbreviation for “non-rapid eye movement”. It simply the opposite side of the equation and encompasses all of the other phases.

REM sleep is extremely interesting because the brainwave patterns that characterize it are actually quite similar to the sorts of brainwave patterns that we might see characterizing an individual who is awake and going about his or her day. This is because, during REM sleep, your subconscious mind is extremely busy handling many different types of tasks – the most important of which have to do with the processing of information that has been taken in by the brain during the day.

Think of it is something like a night service that comes into a corporate headquarters and goes about the desks filing all the paperwork.

CBD and Sleep

As we have covered, CBD has a wide range of impacts that influence many different systems throughout the body and brain.

One of the most important of these functions is CBD’s ability to act as an antagonist for the CB1 receptor. The most direct zone of impact for this effect is in the prefrontal cortex, where we do most of our thinking and reasoning, as well as handle short-term memory skills.

Importantly, CBD is a healthy way to help people deal with occasional bouts of insomnia by triggering the release of neurochemicals that allow the prefrontal cortex to relax, in turn allowing sleep to happen.

As discussed above, sleep is not the absent process that it may seem. It is actually a complicated set of processes and functions being carried out by your subconscious mind.

But to activate this process, and deactivate the processes that get in the way, CBD has been shown to have an important balancing effect, bringing the excitatory and inhibitory neurons into alignment in a manner that is conducive to healthy sleep with no side effects.

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WeedMD Inc (OTCMKTS:WDDMF) Rolls Out Its Color Cannabis Brand For Adults



WeedMD Inc (OTCMKTS:WDDMF) has announced the launch of its latest brand called Color Cannabis as a premium brand that targets adult users that want high-grade cannabis products.

The new Color Cannabis premium brand features numerous strains of cannabis that are presented in multiple formats. However, they are also developed such that they have a high level of quality as per the expectations of the target consumers. WeedMD’s new brand will only be available to a few distributors and retailers in Canada.

WeedMD plans to have the Color Cannabis-branded products in select stores as well as online availability by Mid-June. The company created the brand with a strategic aim at the diverse preference and tastes of the modern-day cannabis consumer.

“We worked with globally-renowned agency Sid Lee to launch Color – our first adult-use brand,” stated Brett Moon, the Senior Vice President of sales and marketing at WeedMD.

The Color Cannabis brand to mainly focus on a premium user experience

Mr. Moon also noted that Color Cannabis is designed to inspire customers to embrace life and their cannabis experience in personal and unique ways. Aside from being available in the form of dried premium flower, the new WeedMD brand also hosts new product formats over the next few months. Some of those products include gel capsules, oils and pre-rolls and they will be made available with the creation of more consumption formats.

WeedMD CEO Keith Merker stated that Color Cannabis’ goal is to grasp the progressive character, individuality, and imagination of cannabis users. The CEO noted that the goal of the brand is not to tell clients what they will feel but rather to experience the products for themselves. Merker also noted that the Color Cannabis launch represents a key milestone for the company.

WeedMD expects to juggle between the new adult cannabis brand and its medical cannabis pursuits. The company expects to produce about 150,000 kilograms through its 5.2 million square feet production capacity by 2020. The firm also expects to have enough room to handle production for medical cannabis, as well as recreational adult use. It plans to achieve this through its indoor and outdoor growth facilities.

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HempAmericana Inc. (OTCMKTS:HMPQ) CEO Issues Explains The Company’s Expansion



HempAmericana Inc. (OTCMKTS:HMPQ) CEO has issued a letter to shareholders addressing the expansion of the company following string orders.

HempAmericana has begun bottling of full-spectrum CBD distillate

In the letter to shareholders, the CEO indicated that the company has begun establishing growth momentum in its CBD oil production as well as the distribution business. The CEO stated that the company has started bottling of 500 mg as well as 1000 mg full spectrum CBD distillate in its ultramodern CBD production and extraction facility in Augusta Maine.

He added that the company’s initial production is expected to be around 2,000 bottles per day which will be increased gradually to around 8,000 bottles a day to meet demand. Currently, the company has more than 50,000 full spectrum distillate bottles that are ready to be shipped with tens of thousands expected to follow.

HempAmericana is equally bottling a 250 mg potency that is suitable for the CBD-for-pets market. On the high end, the CEO indicated that the company is bottling 2500 mg and 5000 mg but he asserted that they have the potential of replicating any formula.

The CEO further went on to explain that production will be distributed under the company’s proprietary brand “Weed Got Oil.” He added that the company is also pursuing an opportunity in the white label market for the quality full-spectrum distillate CBD Oil. Currently, there are over 400 brands in the CBD market with the majority turning to high capacity producers such as HempAmericana to build product inventory.

Relationship with Eagle Hemp

The company recently announced a relationship with Florida based Eagle Hemp for an initial purchase order as well as the establishment of connections for more orders in the future. The company anticipates strong demand that includes compensation for more production of CBD oil as well as its bottling technology. The first order will bring the company significant revenue input at no associated costs to labeling, bottling, and shipping.

The company’s production facility and lab are currently operating well with two bottling machines in operation. The CEO said that once they distill the interest into purchase orders they will communicate to shareholders.

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Medmen Enterprises Inc. (OTCMKTS:MMNFF) Expands Its Footprint In California With Acquisition Of One Love



MedMen Enterprises Inc. (OTCMKTS:MMNFF) has announced the signing of a definitive agreement for the acquisition of 100% interest in MattnJeremy, Inc. One Love Beach Club.

Acquisition of One Love

The acquisition enhances the company’s California footprint by adding a premier location that is positioned strategically between its LAX and Santa Ana locations. The One Love Beach Club is currently on a run-rate of around $6 million in gross revenue and has an unaudited EBITDA margin of about 29%.

MedMen CEO Adam Bierman stated that they were delighted to have Long Beach on bard as part of the MedMen family as the company continues its growth in the world’s leading cannabis market.

One love was founded back in 2009 and it is located in Long Beach at 2767 E Broadway between Belmont Shore and Downtown some blocks from the beach. Long Beach is located 20 miles from Los Angeles and it is the third largest city in Southern California behind San Diego and Los Angeles with a population of almost half a million.

The city is a prime location that offers attractions, oceanfront hotels, events, recreation activities, shopping, nightly entertainment, restaurants as well as art and culture. According to the Long Beach Convention & Visitors Bureau in 2018 there were approximately 7.9 million visitors who visited the city to attend various events and attractions.

The One Love owner and operator Abrams Family indicated that it had been exciting to have served the Long Beach community for the last ten years adding that they were looking forward to MedMen to continue offering the community with premium cannabis.

Details of the transaction

According to the details of the transaction MedMen is expected to pay around $13 million of which $1 million will be in cash at closing of the deal and $2 million in deferred cash. The rest of the $10 million shall be fulfilled in Class B Subordinate Voting shares. Completion of the transactions depends on regulatory approval by state and local authorities as well as other routine closing conditions. The deal is expected to be closed within 45 days.

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